India’s Toffee Exports Rise 166% Since FY14, Showing the Growing Global Taste for Made-in-India Confectionery
The development gained wider public attention after Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni during his visit to Rome. The gesture became a light diplomatic moment, but it also highlighted something larger: Indian consumer brands are no longer confined to the domestic market. They are slowly gaining recognition abroad as part of India’s expanding soft-power and food-export profile.