GI Tags Transform India’s Traditional Heritage into Global Commercial Brands
From Banarasi sarees and Channapatna toys to Darjeeling Tea, Muzaffarnagar Jaggery and Assam’s Joha Rice, GI recognition provides buyers with an assurance of geographical origin and traditional authenticity. At the same time, it offers artisans, farmers, weavers and producer organisations a legal and commercial tool to protect their products from imitation.