Tier 2 & 3 Cities Drive India’s D2C Boom, Account for 66% of New Orders in FY26
This surge is fueling a 33% increase in overall order volumes and a 32% rise in gross merchandise value (GMV), reflecting strong demand and deeper market reach. Improved internet connectivity, expanding logistics infrastructure, and rising disposable incomes in non-metro regions are enabling D2C brands to scale more effectively across the country.