Samsung Deepens India Enterprise Push With AI-Powered Business Experience Studio in Gurugram
The Gurugram Business Experience Studio, or BES, is built as a live demonstration centre where companies can experience industry-specific digital solutions rather than merely view standalone products. The facility focuses on sectors such as retail, banking and financial services, healthcare, education and hospitality, where businesses are increasingly looking for AI-driven tools to improve productivity, customer engagement, operational efficiency and secure digital interaction.