LIC Launches ‘MyLIC’ and ‘Super Sales Saathi’ Apps to Expand Digital Insurance Services
The initiative comes as LIC continues to deepen its digital push across India’s vast insurance market. With more than 260 million policies and one of the widest insurance footprints in the country, LIC is positioning its digital platforms as a key part of improving service efficiency, expanding reach, and staying competitive in an evolving life insurance landscape.