India’s E-Retail Market Hits $66 Billion as Growth Picks Up Pace
A major feature of this growth has been the widening of India’s digital consumer base. The report says the country’s annual active online shopper base is now nearing 300 million, while the seller ecosystem has tripled over the past five years. Growth is also becoming less metro-centric: Tier-II and smaller cities accounted for around half of incremental online orders in 2025, showing that the next phase of e-retail expansion is being driven as much by Bharat as by big urban centres.