Google Search Launched in 7 Local Languages in India, Here’s What it Means

Google on Thursday, September 19 hosted the fifth edition of its annual Google for India event in New Delhi. During its annual event, Google India announced major change to Search in India, the most important one of them being the introduction of support for new local languages in Search in India.

Google back in 2016 introduced a Hindi tab on the mobile-based platform to enable users to look for information and discover content in Hindi. The company says that since the launch, Hindi queries in India have increased by a factor of 10 in the country. Now the tech giant is introducing support for seven local languages in India.

Starting today, Search users will be able to discover content in a total of nine languages in India. Besides Hindi and English, users will also be able to discover content in Tamil, Telugu, Bengali, Gujarati, Marathi, Kannada and Malayalam.

Google said that it would introduce support for three new local languages – Oriya, Urdu and Punjabi – by the end of the year.

Apart from adding support for seven local languages, Google also introduced a refreshed design for Google Search in India that will highlight queries in local languages. Users can look for content in local languages by tapping on the chip that appears below the search bar.

What’s more? Now, users will see search results in their preferred languages based on the context of the information. For instance, if you like to see food recipes in Hindi and news in English, then Google Search will automatically show you the relevant content in the respective languages. Google says that these language results will get better in time.

It’s worth mentioning that Google introduced support for new languages in Search but also in its BOLO app that was launched in India earlier this year. To give you some context, Google’s BOLO app is a speech-based reading app that is aimed at helping kids read and improve their comprehension skills. At the time of launch, the app was available for content in Hindi and English. Starting today, the app will also support content in Bengali, Marathi, Tamil, Telugu and Urdu.

Also Google introduced support for additional languages in Google Lens. Google Lens will also support Tamil, Telugu and Marathi.

Source: IT

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