Value e-Commerce in India to Touch US$ 40 Billion by 2030: Report
According to a research by Kearney, the value e-commerce industry in India is anticipated to reach US$ 40 billion by 2030, up from US$ 4 billion in 2019. This is due to a significant growth in internet users and as more people adopt online buying. According to the report titled “Value e-commerce: the next big leap in India’s retail market,” the expanding digital footprint in tier III and IV areas, as well as rural India, along with the aspirational needs of these consumers and their changing attitudes toward online buying, present a massive opportunity.