One Station One Product Gives Divyangjan Vishwakarma Artisans a Direct Market at Railway Stations

India’s One Station One Product initiative under the PM Vishwakarma scheme is opening a new market route for Divyangjan Vishwakarma artisans by giving them dedicated retail outlets at selected high-footfall railway stations. The Ministry of MSME has positioned the initiative as a practical livelihood bridge where traditional skill, public infrastructure and direct customer access come together.

PM Vishwakarma is built around the three pillars of Samman, Samarthya and Samriddhi. Through OSOP, the government is focusing on the Samriddhi pillar by helping artisans sell their products in busy railway locations. These outlets increase visibility, create better sales opportunities and support sustainable livelihoods for artisans who often struggle to reach larger markets.

So far, 28 Divyangjan beneficiaries from different traditional trades have received stalls under the initiative across 12 states and Union Territories. The allotments cover cobblers, sculptors, carpenters, doll and toy makers, metalsmiths, basket makers and tailors. This spread shows that the scheme is not limited to one craft cluster. It is giving space to diverse handmade products from different regions of India.

The largest allotments have gone to sculptors and doll and toy makers, with six stalls each. Cobblers and carpenters have received five allotments each. Metalsmiths, basket makers and tailors have received two allotments each. States covered include Gujarat, Maharashtra, Uttar Pradesh, Delhi, Haryana, Odisha, Bihar, Madhya Pradesh, Rajasthan, Jharkhand, Goa and Puducherry.

The real strength of the initiative is visible in individual success stories. Shri Atul, a Divyang sculptor, makes crystal-based statues and utility products. After registering under PM Vishwakarma, he received skill training that helped him improve and innovate his designs. He was then allotted a retail outlet at Platform No. 1, Indore Railway Station, where customer response has been encouraging since the outlet opened in January 2026.

Another example is Shri Ajeet Sharma, a Divyang metalsmith registered under PM Vishwakarma. He received a retail outlet near Deoghar railway station for his handcrafted metal products and earned ₹19,000 within 15 days. His progress shows how market access can quickly turn skill into income when the artisan is placed in front of steady footfall.

Shri Ghanshyam Kumawat, a Divyangjan carpenter from Jaipur, has also used the platform to strengthen his livelihood. With support from PM Vishwakarma, he was allotted a retail outlet near Gandhinagar Railway Station. His wood products generated significant revenue within 15 days, while his furniture and woodwork helped him build customer trust and improve his family’s economic condition.

This programme is important because it treats traditional artisans as producers who need access, visibility and dignity. A railway station is more than a transit point. It is a marketplace with constant movement, daily customers and strong local identity. By placing Divyangjan artisans inside this ecosystem, OSOP gives them a chance to sell directly, receive public recognition and build regular earnings.

The initiative also strengthens India’s larger handmade economy. Crafts such as carpentry, sculpture, tailoring, metalwork, basket making and toy making carry local knowledge and inherited skill. When these products receive proper display space, they become part of India’s living heritage economy. The artisan gains income, the traveller receives an authentic local product, and the railway station becomes a showcase for regional craftsmanship.

For Divyangjan artisans, this is a direct step towards economic inclusion and financial independence. Skill training gives capability, but market access gives continuity. OSOP brings both together by connecting PM Vishwakarma beneficiaries with real buyers in public spaces. It is a simple model with strong social value: identify skill, support the artisan, provide a stall and let craftsmanship meet the market.

Source: PIB