Government to Launch Brand India Campaign to Boost Exports

With outbound shipments expected to exceed $400 billion in FY 22, the commerce ministry plans to begin the Brand India Campaign to boost service and product exports to new markets. This effort will function as an “umbrella campaign” for boosting India’s exports of goods and services.

The campaign’s initial focus will be on Indian exports in certain areas such as gems and jewellery, textiles, plantation products (tea, coffee, spices), education, healthcare, pharmaceuticals, and engineering. It would primarily be concerned with quality, heritage, technology, value, and innovation.

Piyush Goyal, the minister of commerce and industry, recently assessed the state of the India Brand Equity Foundation’s Brand India Campaign (IBEF).

IBEF is a trust established by the Department of Commerce with the primary goal of promoting and raising international awareness of the “Made in India” label in international markets, as well as facilitating the spread of knowledge about Indian products and services.

Focused export-oriented messaging to both buyers and consumers; new prospective markets; Indian talent, tradition, and modernity; and promotional activities through digital platforms and international events would all be part of the campaign strategy.

Apart from the construction of a unified logo identity, a Branding Steering Committee will be formed for the goal of developing branding creatives (films, TVCs, print ads, digital banners).