Amazon plans to open a store specifically for Indian ayurvedic manufacturers, with a focus to expand the reach of Ayurveda products globally.
Mr. Rachit Jain, head of consumables category, global selling, Amazon India, said that the biggest category on Amazon.com is herbal and beauty segment. He added, “It offers a big opportunity for ayurvedic product manufacturers. B2C e commerce is the best way for ayurvedic manufacturers to establish presence.”
Around 50,000 global sellers are present on the platform which hail from India. Although, the products will have to comply to the regulations according to the countries in which they are to be sold. Manufacturers desirous of selling on Amazon will have to submit details to confirm that only quality products are listed on the site, Jain said.
In order to help the firms, get their products cross the regulatory hurdles, Amazon will make the service of third-party certifiers available. Presently the company is present in 185 countries.
Source:IBEF
Image Courtesy:Atmabhakthiyoga
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