Digital Ad Industry to Cross ₹ 50,000-Crore-Mark by 2025: Dentsu Aegis Report
By 2025, the digital advertising industry in India is estimated to cross the Rs 50,000 crore (US$ 7.15 billion) mark supported by faster internet adoption, proliferation of smartphones on the back of cheap data plans and technology advancement, according to a report by Dentsu Aegis Network (DAN), a global ad and marketing services group.