India’s Digital Advertising Market May Nearly Double to US$22 Billion by 2030

India’s digital advertising market is projected to nearly double to as much as US$22 billion by 2030, underlining the speed at which the country’s media and marketing ecosystem is shifting toward digital platforms. According to an IBEF report citing Redseer Consulting, the market is currently valued at about US$11 billion in 2025 and is expected to grow at a compound annual rate of 10-15% over the next five years.

The expansion is being driven by a mix of structural factors, including rising internet penetration, widespread smartphone usage, and a strong consumer shift toward mobile-first digital behaviour. Advertisers are increasingly moving budgets to digital channels because they offer sharper audience targeting, real-time campaign tracking and clearer returns on spending compared with traditional media.

A major share of this momentum is coming from mobile advertising. Redseer’s estimates show mobile already accounts for more than 65% of digital ad spending, reinforcing the central role of smartphones in India’s online economy. Social media, video streaming, e-commerce platforms and gaming apps are also helping accelerate ad spending as brands try to reach consumers where they now spend most of their time.

Despite the strong growth outlook, India still accounts for only around 1% of global digital ad spend, suggesting there is considerable room for expansion. Globally, digital advertising is expected to cross US$1.2 trillion by 2030, with the US and China continuing to dominate the market. That leaves India with significant headroom as its digital economy matures and more businesses adopt digital-first marketing strategies.

The next phase of growth is also expected to be shaped by technology. Redseer says programmatic advertising, AI-led targeting, privacy-driven campaign design and stronger first-party data strategies will define the future of the sector. IBEF also points to the rise of regional content, creator-led platforms and direct-to-consumer brands as forces that are widening the digital advertising base across the country.

Taken together, the projections suggest that digital advertising is becoming a core pillar of India’s broader digital economy. As brands continue shifting away from traditional media and consumers deepen their engagement with online platforms, the sector is likely to play an increasingly important role in shaping India’s media, commerce and technology landscape.