LIC Launches ‘MyLIC’ and ‘Super Sales Saathi’ Apps to Expand Digital Insurance Services

In a move aimed at strengthening digital access and improving service delivery in the insurance sector, the Life Insurance Corporation of India has launched two new mobile applications — MyLIC for policyholders and Super Sales Saathi for sales intermediaries. The apps were launched in Mumbai by M. Nagaraju, Secretary, Department of Financial Services, in the presence of LIC Chief Executive Officer and Managing Director R. Doraiswamy, LIC’s managing directors, and senior officials.

The initiative comes as LIC continues to deepen its digital push across India’s vast insurance market. With more than 260 million policies and one of the widest insurance footprints in the country, LIC is positioning its digital platforms as a key part of improving service efficiency, expanding reach, and staying competitive in an evolving life insurance landscape.

The MyLIC app is designed as a comprehensive customer platform, bringing policy servicing, claims support, payments, documentation, and customer engagement into a single digital interface. The app is intended to reduce paperwork and give policyholders greater control over managing their financial protection needs online. Its features include portfolio management, premium payment, real-time tracking of policy benefits, paperless policy loans, online policy updates, revival of lapsed policies, digital purchase of policies, and paperless e-KYC services.

Alongside it, the Super Sales Saathi app has been built for LIC’s intermediaries and field force. The platform offers digital sales tools, real-time policy status tracking, automated follow-up reminders, integrated customer communication, AI-driven nudges for improving customer value, digital sales kits, and performance dashboards to help agents monitor targets and achievements more effectively.

Both applications are being delivered through LIC’s DIVE platform — short for Digital Innovation & Value Enhancement — which the company says is meant to provide a seamless, secure and integrated insurance experience for customers, intermediaries, and employees. The launch also signals the government’s broader push for a more inclusive, technology-enabled and citizen-centric financial services ecosystem.

Source: PIB