Indian Customers Increasingly Prefer Smart Device Ecosystem: Study
A new study has highlighted that users are moving beyond smartphones to explore higher technology spaces like smart TVs, watches, hearables, and home appliances. Though smartphones continue to be the ‘hub of being smart’, close to 52 per cent consumers are aspiring to buy a smart TV as OTT viewership skyrockets, 36 per cent want a smart watch/speaker, and 31 per cent are vying for smart home appliances, according to a survey report by research arm by techARC.