Udaan Reports 95% YoY Growth for Food, FMCG Business During Festive Sale

Udaan, India’s largest business-to-business (B2B) e-commerce platform, announced that its food and FMCG business expanded 95% year-over-year in October, aided by its ‘Mega Bharat Sale’ for small retailers. The FMCG business saw a YoY growth of ~115% with major demands coming from Bharat.

Over the festive month, the platform observed a 75% jump in retailer participation and >90% repeat purchase coming from existing buyers. The platform also saw major involvement from buyers from Tier 2, 3 cities with North India leading in overall sales closely followed by South, West and East respectively.

Mr. Gaurav Dhawan, commercial director – Food & FMCG Business, Udaan state that “Mega Bharat Sale is part of our attempt to enable the small retailers and kirana stores of Bharat by presenting them a vast range of quality products at the most affordable prices.”

Udaan’s Food Business—comprising FMCG, staples, and Fresh products—offers >20,000 products across grocery, beverages, cereals, pulses, spices, edible oils, home and personal care, fresh and dairy categories across major cities.

Udaan stated ‘Mega Bharat Sale’ was India’s biggest e-B2B sale event for kiranas, the traditional mom-and-pop shops that dot the country. It got >100+ brands and >5000 SKUs (stock-keeping units) from small and large fast-moving consumer goods (FMCG) brands were on offer and retailers and kirana stores transacted digitally and made massive savings on their purchases.

The consumer staples category containing sugar, cereals and flour also recorded highest ever sales offering to festive demand in the market.

“We will maintain to build on the growth momentum and partner with more national and regional brands facilitating small retailers of Bharat to expand their business on our platform,” stated Mr. Dhawan. “We are humbled by the enormous response from all participating brands and the retailer community and acknowledge them for the success of our first festive sale event.”