One Nation One Market : Expansion of Integration of 1000 New Mandis

National Agriculture Market popularly known as e-NAM was an innovative initiative in agricultural marketing to enhance farmer’s accessibility digitally to multiple numbers of markets & buyers and to bring transparency in trade transactions with the intent to improve price discovery mechanism, quality commensurate price realization and also to develop the concept of “One Nation One Market” for agriculture produce.

Better market linkage was provided under e-NAM by Integrating 1000 markets across 18 States and 3 UT. So far, more than 1.69 crore Farmers & 1.55 Lakh traders registered on e-NAM platform. The online and transparent bidding system is encouraging farmers to increasingly trade on e-NAM platform. Total trade volume of 4.13 Crore MT of bulk commodities &3.68 crore numbers of Coconut &Bamboo worth approximately Rs 1.22 Lakh crore has been recorded on e-NAM platform. Direct payment to Farmers was enabled in this platform.

Looking to the success of e-NAM in its 1000 mandis, it is now on a path of expansion as announced by Hon’ble Finance Minister Smt. Nirmala Sitharaman in the Union Budget released on 1st February, 2021, i.e to further integrate 1000 more mandis with e-NAM, this will further strengthen the mandis.

During COVID-19, e-NAM platform /mobile app. has been further strengthened by launching FPO trading module in e-NAM where by FPOs can trade their produce from their collection center without bringing the produce to APMC. So far, 1844 FPOs have been on board on e-NAM platform. Additionally, Warehouse based trading module was also launched in e-NAM to facilitate trade from warehouses based on e-NWR. To facilitate inter-mandi and inter-state trade at this juncture, enhanced version of logistic module has been released where by aggregators of transport logistic platform have on boarded which helps users to avail trackable transport facilities for transporting their produce. Further the e-NAM platform is made inter operable with ReMS platform of Govt. of Karnataka which will facilitate famers of either platforms were can sell their produce in other platform thereby increasing their market access.

e-NAM is now developing as “Platforms of Platform” to create a digital ecosystem that leverage the expertise of individual platforms across various segments of agri. value chain viz. developing and Integrating service platform with e-NAM (QC services, transportation & delivery services, sorting/grading services, packaging services, insurance, trade finance, warehouses etc.), enabling the farmers to add value to their produce and facilitate them with ease of agri marketing.

“e-NAM is not just a scheme but it’s a journey which aims to benefit the last mile farmer and transform the way they sell their agri produce. This intervention brings immense benefits to our farmers in augmenting their income by enabling them to realize competitive & remunerative prices in a transparent manner without incurring additional costs.”